For You

(2022)

Branding & Packaging Design

“For You” is a set of unique hangover pills for the dynamic drinking culture in South Korea.

The project started with a simple conversation with my best friend. Since his family was running a traditional Korean oriental medicine clinic, they were interested in launching a new product related to hangovers.

The goal was to create a unique brand identity and packaging that would stand out from other existing hangover pills.

 

Role

Branding Director & Overall Design Lead

Timeline

4 Weeks

Note

Partnered with Insan Oriental Medicine Clinic in Seoul, South Korea.

 

Existing Hangover Products in South Korea

  • Use of warm tone colors.

  • Utilization of energetic characters.

  • Emphasis on happiness and refreshed emotions.

 
 
 

Existing Products in the Market

 

So, how can ‘For You’ stand out from others?

Our Style.

Energetic, Playful, Young and Trendy.

Logo Design

Ideations and Concepts

Finalized Company Logo & Product Logo

Package Design

 

Individual Packaging Layout

 

Box Packaging Layout

Final Product

This is For You.

Energize, revitalize and be different from others.

Outer Packaging

Individual Packaging

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For You is currently selling in the Market.

Even though it is in the early phase of merchandising, it is selling through online shopping.

More efforts on effective marketing is our next step.

 

Reviews from our Customers