Inhance
(2022)
Sports Product Design
“Inhance” is a stylish supporter kit for beginner golfers.
Golf is booming today; perhaps more than ever in its history. As a result, a large influx of beginner golfers took place.
The goal of the project was to create a line of products that would help beginner golfers adapt well to the difficult game of golf. Inhance not only aims to relieve their frustrations and stresses, but also allows to boost their confidence in style.
Role
Lead Product Designer & Strategist
Timeline
10 Weeks
Note
Collaborative project for RISD Spirit of Product Design 2021 FA.
Project Mission
“To diminish the level of stress for beginner golfers by enabling them to self-reflect on their swings in a stylish manner, ultimately making them perform better at the golf course with confidence.”
Golf is changing more than ever.
The current trend shows that golf became more accessible and dynamic, having a new image of a stylish and refreshing activity.
But, it is not friendly for Beginners.
Due to the complexity of the sport, preparing and playing a round of golf for beginners is sometimes extremely challenging.
Golf not only requires both physical and mental preparations, but also a significant amount of self-control.
“😡”
Beginners need more Confidence.
After conducting surveys and interviews with beginner golfers, our team have discovered that the most important and direct way to support them was to boost their confidence both on and off the golf course.
That is why Inhance is perfect for Beginners.
The Rotator
The Rotator is an armband designed to enable beginner golfers to be more aware of their arm's movement during the backswing’s top position, eventually supporting them to build confidence with a consistent swing.
Rotator in-use
Product Details
The Navigator
The Navigator is a set of wearable cleats that can turn non-golf shoes into golf shoes. The orange lines on the product serve as a guideline for foot alignment and swing direction, allowing more room for self-reflection.
Navigator in-use
Product Details
The Wrapper
The Navigator is a stylish case for the rotator and the navigator. It enables the golfer to start and wrap up a round of golf with confidence.
Wrapper in-use
Product Details
Is it Effective?
User Testing & Validation from the Professionals
During the designing process, frequent user tests and feedbacks from the professionals were undertaken simultaneously.
Focus User Testing
Apart from the wide range of user testing, a focus user was chosen to use the product consistently for a month.
What’s Next?
More user testing and modifying the Navigator.
Studying and experimenting more on the “Long-Term” Impact of Inhance.
Manufacturing techniques and costs.
Study on the possible social impact on the new generation golfers.
